The world of sports is changing rapidly. New technologies are emerging that are transforming the way we play, watch, and experience sports. Three of the most exciting technologies that are changing the sports landscape are the very recently launched Apple Vision Pro, mixed reality, and sports analytics.
Apple Vision Pro
Apple Vision Pro is a newly announced mixed reality headset set for initial launch in early 2024. In Apple’s own words,
“a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others. Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice.”
Mixed reality is a technology that combines the real world with virtual worlds. It can be used to create immersive experiences that can be used for gaming, entertainment, education, and training. Mixed reality headsets like the Microsoft HoloLens and the Magic Leap One are already being used by businesses and organizations to train employees, design products, and provide customer service.
Sports analytics is the use of data to analyze sports performance. It can be used to improve player performance, make better coaching decisions, and create more engaging fan experiences. Sports analytics is already being used by professional sports teams to make better decisions about player acquisitions, training, and strategy.
The perfect storm
Apple Vision Pro, mixed reality, and sports analytics are three technologies that are converging to create a perfect storm for innovation in the sports industry. These technologies can be used to create new ways for fans to experience sports, new ways for coaches and players to train and improve, and new ways for businesses to engage with fans.
Here are some examples of how these technologies are being used in sports today:
- Fan engagement: Apple Vision Pro can be used to create augmented reality experiences that allow fans to interact with their favorite teams and players in new ways. For example, fans could use the Apple Vision Pro to see real-time stats and information about players on the field, or they could watch replays from different angles.
Coaching and training: Mixed reality headsets like the Vision Pro can be used to create immersive training experiences that allow coaches and players to simulate real-world situations. For example, a coach could use a mixed reality headset to show a player how to improve their swing or how to defend against a certain play.
Business engagement: Vision Pro headsets configured with sports analytics software can be used to create new ways for businesses to engage with fans. For example, a sports business executive could use the Vision Pro to create personalized marketing campaigns or to offer discounts to fans who attend games.
The National Basketball Association (NBA) may consider using Apple Vision Pro to track player movement and performance. This data is being used to help coaches make better decisions and to help players improve their game.
The National Football League (NFL) may consider using mixed reality to train players. Players can use the Vision Pro to visualize different plays and scenarios. This helps them to learn faster and to make better decisions on the field.
The Major League Baseball (MLB) may consider using the Vision Pro to track player performance and to identify trends. The generated insights can then be used to help teams make better decisions about who to sign and how to play their games.
The future of sports is bright
The combination of Apple Vision Pro, mixed reality, and sports analytics is creating a new era of innovation in the sports industry. These technologies have the potential to change the way we play, watch, and experience sports.
We are only beginning to see the possibilities that these technologies offer. In the years to come, we can expect to see even more innovative applications of these technologies in sports.